Amazoncom Uses __________ to Compare Each User's Purchases with the Purchases

question 107

Multiple Choice

Amazon.com uses __________ to compare each user's purchases with the purchases of other users with similar preferences to create a list of purchase recommendations. Based on a customer's desire to purchase an author's e-book for her Kindle, Amazon might recommend an e-book by a similar author within the same genre.

• A)real-time e-commerce
• B)connectivity
• C)collaborative filtering
• D)interactive marketing
• E)personalization

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Definitions:

Capacity

is the maximum amount that something can contain or the ability of an individual or entity to perform tasks or roles.

Semantic Memory

A type of long-term memory that involves the capacity to recall words, concepts, and numbers which is essential for the understanding of language.

Procedural Memory

Refers to the long-term memory that is responsible for knowing how to perform tasks, such as walking or riding a bike, without consciously thinking about them.

Declarative Memory

A type of long-term memory that allows individuals to consciously recall facts and events.