The Solicitation of a Consumer's Consent (Called "Opt-In") to Receive

question 225

Multiple Choice

The solicitation of a consumer's consent (called "opt-in") to receive e-mail and advertising based on personal data supplied by the consumer is referred to as

• A)collaborative marketing.
• B)personalization.
• C)viral marketing.
• D)buzz marketing.
• E)permission marketing.

Understand the significance of motivations in goal-oriented behavior.

Understand the difference between intrinsic and extrinsic motivation.

Recognize the conceptual basis of drive-reduction theory.

Distinguish between biological drives and learned motives.

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Definitions:

Emotions

Complex psychological states that involve physiological arousal, expressive behaviors, and conscious experience.

Temporary Feeling

An emotion or sensation that lasts for a limited period of time, indicating it is not permanent.

Emotional Style

The characteristic way in which an individual tends to experience and express emotions.

Sadness

An emotional state characterized by feelings of unhappiness and low spirits.