In Terms of the Online Customer Experience, Customization Refers to

question 132

Multiple Choice

In terms of the online customer experience, customization refers to

• A) the consumer-initiated practice of generating content on a marketer's website that is custom-tailored to an individual's specific needs and preferences.
• B) the website's ability to conduct sales transactions for products and services.
• C) an interactive, Internet-enabled system that allows individual customers to design their own products and services.
• D) a website's aesthetic appeal and functional look and feel, reflected in site layout and visual design.
• E) the ability of a website to modify itself to, or be modified by, each individual user.

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Definitions:

Economic Values

The monetary worth of goods, services, or resources based on their utility and their capacity to satisfy wants or needs.

Wage Increase

An upward adjustment in the pay that employees receive for their work.

Deferred Annuity

An insurance contract designed to generate regular payments starting at a future date, often used as a retirement investment.

Quarterly Payment

Regular payments made every three months on a loan or investment.