Which of the Following Statements Regarding Online Consumers Is Most

question 31

Multiple Choice

Which of the following statements regarding online consumers is most accurate?

• A)With the exception of the setting used to make the exchange (online versus retail store),the profile of an online customer is almost identical to the traditional shopper.
• B)Although online shopping and buying is popular,a small percentage of online consumers still account for a disproportionate share of online retail sales in the United States.
• C)The group most likely to use the Internet to make purchases is comprised of educated males between the ages of 25 and 39.
• D)Although growing in total sales revenues,the percentage of online sales is beginning to decline due to the downturn in the economy and the passage of a national Internet sales tax.
• E)Many people are put off by the difficulty in navigating so many new websites.

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Definitions:

Escalation Of Commitment

The decision-making error of investing additional resources in a failing course of action due to commitments already made.

Market Share

The percentage of an industry's sales that a particular company controls, signifying the company’s size and competitiveness in the market.

Informational Influence

The effect of information or knowledge from others in shaping one’s beliefs, attitudes, or behaviors, often occurring in social settings where individuals look to others for guidance in uncertain situations.

Normative Influence

The impact of the expectation of conforming to the norms of a given group, which guides an individual's behavior to match group standards.