In a Five-Year Study, Researchers Conducted In-Depth Analysis of 160

question 14

Multiple Choice

In a five-year study, researchers conducted in-depth analysis of 160 companies and more than 200 management tools and techniques. What was their principal finding?

• A) Supply chain management was the most critical element in stellar business performance.
• B) Customer relationship management was more effective than product development.
• C) The Internet was more effective in terms of long-term sales success than the use of retail outlets or direct marketing tactics such as catalogs.
• D) Three major management tools-supply chain management, customer relationship management, and the use of an intranet-were equally beneficial in terms of business performance.
• E) Individual management tools and techniques had no direct relationship to superior business performance in the companies that were studied.

---

Definitions:

Equilibrium Price

The market price at which the quantity demanded equals the quantity supplied, leading to a stable market condition.

Price Floor

A government- or authority-set minimum price for a particular good or service, designed to protect producers.

Airline Tickets

Certificates issued by airlines that confirm a passenger's booking and are exchanged for a boarding pass to travel on an airplane.

Price Floors

A minimum price set by the government, above which a particular good or service can be traded in the market.