Consumers Can Visit the BananaRepublic

question 74

Multiple Choice

Consumers can visit the BananaRepublic.com website to scan and order from among thousands of displayed clothing items without fighting traffic, finding a parking space, or standing in store checkout lines. This describes one example of why consumers shop and buy online, which is

• A) convenience.
• B) customization.
• C) communication.
• D) cost.
• E) control.

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Definitions:

Semantic Memory

A type of long-term memory that involves the storage of general knowledge and facts about the world.

Retroactive Interference

is a phenomenon where newly acquired information interferes with and hampers the recall of previously acquired information.

Proactive Interference

A type of memory interference that occurs when previously learned information interferes with the recall of new information.

False Memory

A psychological phenomenon where a person recalls something that did not happen or recalls it differently from the way it actually happened.