Consumers Deftly Use Internet Technology to Seek Information, Evaluate Alternatives

question 136

Multiple Choice

Consumers deftly use Internet technology to seek information, evaluate alternatives, and make purchase decisions on their own time, terms, and conditions. This describes an example of the sixth reason consumers buy and shop online.

• A)convenience
• B)choice
• C)customization
• D)control
• E)communication

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Definitions:

Nonverbal Cues

Consist of all the ways in which people communicate without words, including gestures, facial expressions, and body language.

Demographics

Statistical data relating to the population and particular groups within it, often used for marketing and planning purposes.

Emotions

Emotions are complex psychological states involving an individual's subjective experience, physiological response, and behavioral or expressive reaction.

Proximity

The physical closeness between people or things, influencing interactions and relationships.