According to the Eight-Second Rule

question 168

Multiple Choice

According to the eight-second rule,

• A)it only takes eight seconds for someone to learn how to navigate a marketer's website.
• B)any online purchase should take no more than eight seconds to complete.
• C)prospective customers will not wait longer than eight seconds for a response in a chat room.
• D)50 percent of online consumers will spend less than eight seconds "surfing" a website.
• E)customers will abandon a website if download time exceeds eight seconds.

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Definitions:

Databases

In the context of bibliographic research, collections of (mostly) scholarly articles that can be searched electronically.

Double-barreled

Describing questions or statements that address more than one issue, yet only allow for a single response, potentially confusing the respondent.

Reliability

The degree to which the result of a measurement, calculation, or specification can be depended on to be accurate.

Causal Relationships

Connections between variables where a change in one variable directly causes a change in another.