Viral Marketing Refers to

question 137

Multiple Choice

Viral marketing refers to

• A)an embedded message that causes a pop-up screen to appear every time a user types in a specific word.
• B)malicious malware that is used to create doppelgangers on competitors' websites.
• C)a subversive program that automatically transfers viruses from one website to another.
• D)an Internet-enabled promotional strategy that encourages individuals to forward marketer-initiated messages to others via e-mail,social networking,and blogs.
• E)an online multilevel marketing promotion that awards participants based upon how many friends they "like" on personal social networking sites such as Facebook.

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Definitions:

Manufacturing Overhead

Refers to the indirect factory-related costs incurred when manufacturing a product or performing a service, which may include the cost of utilities, depreciation, and salaries of maintenance personnel.

Total Manufacturing Costs

The sum of all costs directly involved in the production of a good, including direct materials, direct labor, and manufacturing overhead.

Direct Materials

The specific raw materials used in the production of goods that can be directly attributed to the finished product, contributing directly to its manufacture.

Factory Depreciation

The decrease in value of manufacturing facilities and equipment over time due to wear and tear or obsolescence.