When Microsoft's Hotmail Included the Tagline, "Get Your Private, Free

question 250

Multiple Choice

When Microsoft's Hotmail included the tagline, "Get Your Private, Free Email from MSN Hotmail" on each of the millions of e-mails it processed daily, it was using

• A)opt-out marketing.
• B)viral marketing.
• C)customerization.
• D)niche marketing.
• E)buzz marketing.

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Definitions:

Standard Normal

A normal distribution with a mean of zero and a standard deviation of one, used as a basis for comparison with other normal distributions.

Random Variable

A variable that takes on different values randomly, each with a particular probability associated with it.

Standard Deviations

Measures of dispersion that indicate how spread out the values in a data set are around the mean.

Normal Distribution

A symmetric bell-shaped distribution that is widely used in statistics to represent the real-valued random variables with unknown distributions.