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The Practice of Using Information Provided by Cookies for Directing

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Multiple Choice

The practice of using information provided by cookies for directing online advertising from marketers to those online shoppers whose behavioral profiles suggest they would be interested in such advertising is referred to as


Definitions:

Short-term Memory

The capacity for holding a small amount of information in an active, readily available state for a short period of time.

Long-term Memory

A type of memory that holds information for a long duration, potentially as long as a lifetime.

High Consistency

The extent to which a person's behavior remains stable and uniform across different situations and over time.

Low Distinctiveness

A characteristic of an action where it is not unique to a specific situation but occurs in many different contexts.

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