The Primary Responsibility of Order Takers Is to

question 266

Multiple Choice

The primary responsibility of order takers is to

• A) "preach" the benefits of a new product or service to a customer rather than close the sale.
• B) build market share in a sales territory.
• C) convince a customer from a competitor to switch to the firm's product or brand.
• D) preserve ongoing relationships with existing customers and maintain sales.
• E) create a sense of goodwill not only to the brand but also to the entire product mix of the firm.

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Definitions:

Customers Locked

A situation where customers are bound to a service or product, often through contracts, making it difficult for them to switch to competitors.

Switch Technologies

Changing or transitioning from one technology to another, often to improve efficiency, performance, or to embrace newer standards.

Platform Strategy

A business approach that focuses on creating a foundational service or technology that supports various products, services, or participants.

Complementary Innovation

Innovations that enhance the value or functionality of existing products or services when used together.