When a Frito-Lay Salesperson Takes an Inventory of Doritos Chips

question 14

Multiple Choice

When a Frito-Lay salesperson takes an inventory of Doritos chips to ensure that the snacks are in adequate supply on retailers' shelves, what form of buying decision does the store manager engage in?

• A) new buy
• B) modified rebuy
• C) straight rebuy
• D) team rebuy
• E) need rebuy

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Definitions:

Fixed Cost

Expenses that do not change with the level of production or sales, such as rent, salaries, and insurance, remaining constant regardless of business activity volume.

Patent

A legal document granting an inventor exclusive rights to manufacture, use, or sell an invention for a certain number of years.

Demand Schedule

A table that shows the quantity of a good or service that consumers are willing and able to purchase at various prices during a specified period of time.

Marginal Cost

The increase in total cost that arises from an extra unit of production.