The Search for and Qualification of Potential Customers During the Personal

question 114

Multiple Choice

The search for and qualification of potential customers during the personal selling process is referred to as

• A)prospecting.
• B)customer mining.
• C)lead initiation.
• D)cold calling.
• E)gleaning.

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Definitions:

Plan Participants

Individuals who are enrolled and covered under a specific benefits plan, often related to retirement or health insurance.

Federal Holidays

Public holidays recognized by the federal government; on these days, non-essential federal government offices are closed.

Vacation

A period of time spent away from home or business in travel or recreation.

Consolidated Omnibus Budget Reconciliation Act

A federal law that provides for the continuation of group health insurance coverage for individuals and their families after a job loss or other qualifying event.