The ________________ Format Assumes That Given the Appropriate Stimulus by a Salesperson

question 262

Multiple Choice

The ________________ format assumes that given the appropriate stimulus by a salesperson, the prospect will buy. With this format the salesperson tries one appeal after another, hoping to hit the right button.

• A)formula selling presentation
• B)stimulus-reply presentation
• C)stimulus-satisfaction presentation
• D)stimulus-selling presentation
• E)stimulus-response presentation