About 60 Percent of U

question 250

Multiple Choice

About 60 percent of U.S. companies now include ________ as a behavioral measure of salesperson performance.

• A) the ability to read body language
• B) customer satisfaction
• C) suggestive selling skills
• D) emotional intelligence
• E) cold canvassing skills

---

Definitions:

Visual Customer Journey Map

A graphical representation of the complete experience a customer has with a company, from initial awareness to post-purchase interactions, highlighting key touchpoints.

First Touchpoint

The initial point of contact between a brand or company and a potential customer.

Calculating Market Size

The process of estimating the total potential sales revenue or volume in a given market for a product or service.

Exclusionary Persona

A profile that represents a segment of the audience that is not considered an ideal customer or user for a product or service, used to better define marketing strategies.