Examlex
A company paying a set amount to Facebook for every time a user clicks on its ad is using __________ as a performance measure, whereas a company that pays for every 1,000 times its ad loads on a Facebook page and people may see it is using __________ as a performance measure.
Convertible Securities
Convertible Securities are financial instruments, such as bonds or preferred stocks, that can be converted into a specified number of other securities, typically common stock, at the option of the holder or issuer.
Simple Capital Structure
A company's capital structure that consists only of common shares or straightforward debt without complex financial instruments such as convertible securities.
Diluted Earnings
Earnings per share calculated using the total number of shares that would be outstanding if all possible sources of conversion, such as convertible bonds and stock options, were exercised.
Basic Earnings
The net income available to common shareholders, divided by the weighted average number of common shares outstanding.
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