One Disadvantage of Using Magazines as an Advertising Medium Is

question 115

Multiple Choice

One disadvantage of using magazines as an advertising medium is

• A)the inability to target specific audiences.
• B)the long lead time needed to place an ad.
• C)the extremely low cost.
• D)the antagonism with environmentalists.
• E)the lack of noise associated with their use in the communication channel.

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Definitions:

Central Bank

An institution that manages a country’s currency, money supply, and interest rates, often overseeing the commercial banking system of their country or monetary union.

Foreign-exchange Reserves

Assets held on reserve by a central bank in foreign currencies, used to back liabilities and influence monetary policy.

Flexible Exchange-rate System

An exchange rate regime in which a currency's value is allowed to fluctuate according to the foreign exchange market.

European Euro

The official currency used in 19 of the 27 European Union countries, known as the Eurozone.