Performance Measures for Social Media Are

question 24

Multiple Choice

Performance measures for social media are

• A)less specific than those for traditional media.
• B)easier to track for traditional media such as newspapers and magazines because marketing managers can track the circulation numbers.
• C)easiest to track using Twitter.
• D)more specific than those for traditional media.
• E)the same as for traditional media.

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Definitions:

Marketing

The business process of creating relationships with and satisfying customers through a value exchange.

Quota Sampling

A sampling method that involves gathering representative data from a group, ensuring that subgroups (quotas) are represented proportionally to their presence in the population.

Respondents

Individuals who answer or reply to questions, especially in the context of surveys or research.

Generations

Groups of individuals categorically divided based on their birth years, sharing similar social, cultural, political, and economic influences.