Cost Per Thousand (CPM) Is a Measure in Which

question 105

Multiple Choice

Cost per thousand (CPM) is a measure in which

• A) a fixed amount of money is paid for every 1,000 times an ad loads and a visitor might see it-but not whether the user has actually reacted to it.
• B) a fixed amount of money paid to the site for every visitor who clicks on an ad and then jumps from that page to the advertiser's website.
• C) a fixed amount of money paid to the site for every sale that originated from an ad posted on that site.
• D) a fixed amount of money that is paid to a site for posting an ad for a finite amount of time.
• E) a fixed discount is given to a visitor for clicking on an ad.

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Definitions:

Shopping Experience

The overall perception and satisfaction a customer has when browsing, selecting, and purchasing products, influenced by the store environment, customer service, and convenience.

Quadrant D

Quadrant D often refers to priorities in strategic frameworks, typically found in models analyzing tasks or initiatives based on urgency and importance.

Supply Chain Networks

The interconnected systems of suppliers, manufacturers, distributors, and retailers collaborating to produce and deliver goods to consumers.

Online Channel

A distribution and marketing strategy that uses the internet to sell and deliver products or services directly to consumers.