The Three Guidelines on Marketing and Promoting a Brand Using

question 14

Multiple Choice

The three guidelines on marketing and promoting a brand using YouTube are: (1) exploit visual aspects of your message, perhaps sacrificing product messages to tell a more entertaining story; (2) create a branded channel rich in keywords to improve the odds of the video showing up in user searches; and (3) __________.

• A)use an expert to inform the audience about product features and benefits
• B)tie the product to a current political or news event
• C)target viewers by using YouTube's insights and analytics research to reveal the number of views, the number of visits to your website, and what keywords are driving user visits
• D)include humorous content to attract as many viewers as possible
• E)limit the video to one minute or less, the same as a TV or radio ad time limit

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Definitions:

Energized

The state of being powered or having electrical current flowing through, commonly referring to circuits, devices, or components.

Position Parameter

A numerical value or setting that determines the position or configuration of a device or system component.

DN Bit

A status bit in a control system that indicates the "Done" condition, typically used to signal the completion of a specific operation or task.

Sequencer Program

A series of instructions designed to execute a set of operations in a specific order, often used in automation and control systems to manage complex processes.