Which of the Following Statements About Comparative Advertising Is True

question 322

Multiple Choice

Which of the following statements about comparative advertising is true?

• A)Comparative advertisements now constitute over 90 percent of all television ads.
• B)Comparative advertisements attract less consumer attention for the advertiser's brand.
• C)Comparative advertisements need market research to provide legal support for their claims.
• D)Comparative advertisements have been banned by the Federal Trade Commission.
• E)Comparative advertisements can, and often do, cause more harm than good.

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