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Mary's Cookies Submitted an Ad to the Local Newspaper with a Coupon

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Mary's Cookies submitted an ad to the local newspaper with a coupon stating that a dozen cookies cost $2.99. The newspaper instead printed the price on the coupon as $29.99. Consequently, no customers came in to buy cookies using the coupon. The factor working against effective communication between Mary and her target market in this case was most likely the result of


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Model of Clinical Judgment

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