There Are Four Commonly Used Forms of Institutional Advertising: Advocacy

question 246

Multiple Choice

There are four commonly used forms of institutional advertising: advocacy, pioneering, __________, and reminder.

• A)differentiation
• B)philanthropic
• C)pioneering
• D)competitive
• E)informational

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Definitions:

Nth Unit

A term referring to the last or latest unit produced or consumed, often used in economics to analyze marginal costs or benefits.

Diminishing Marginal Utility

A principle stating that as a person consumes more of a good, the additional satisfaction gained from consuming an additional unit decreases.

Satisfaction

The satisfaction or quenching of a want, necessity, or craving.

Pizza

A popular dish of Italian origin consisting of a round, flattened base of leavened wheat-based dough topped with tomatoes, cheese, and often various other ingredients, baked at a high temperature.