Which of the Following Statements Describes a Key Difference Between

question 161

Multiple Choice

Which of the following statements describes a key difference between advertising and publicity?

• A)Publicity is more expensive on a cost-per-contact basis than advertising.
• B)Publicity is usually directly paid, and advertising is usually indirectly paid.
• C)Advertising is usually directly paid, and publicity is usually indirectly paid.
• D)Advertising provides an immediate feedback loop, and publicity does not.
• E)A firm using publicity has less control over it than advertising.

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Definitions:

Question Close

A sales strategy that involves closing a deal by asking the customer a question that assumes the sale has been made.

Purchase Manager

An individual responsible for acquiring goods and services for their organization at the best possible price.

Referral Close

a sales strategy where the close is achieved by encouraging the potential customer to make a decision based on the positive experience or recommendation of another satisfied customer.

Greenhouse Equipment

Tools and machinery used in the operation of a greenhouse, including heating, cooling, lighting, and irrigation systems.