The Decision on Media Selection Is Related to the Target

question 225

Multiple Choice

The decision on media selection is related to the target audience, the type of product, the nature of the message, campaign objectives, available budget, and

• A)the capabilities of the advertising agency.
• B)audience preferences.
• C)the costs of alternative media.
• D)media spending by competitors.
• E)available airtime.

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Definitions:

Contra Asset

A balance sheet account used to reduce the value of related asset accounts to report their net value; examples include accumulated depreciation or allowance for doubtful accounts.

Prepayment

Payments made in advance for goods or services, recorded as an asset on the balance sheet until the corresponding goods or services are received.

Adjusting Entries

At the end of a financial period, entries are made in the books to correctly allocate profits and outlays to the period they belong to.

Inter-Relationship of Accounts

The connection and impact that different financial accounts have on each other within the accounting system.