There Are Four Commonly Used Forms of Institutional Advertising: Advocacy

question 224

Multiple Choice

There are four commonly used forms of institutional advertising: advocacy, pioneering, competitive, and

• A)sustainable.
• B)philanthropic.
• C)reminder.
• D)persuasive.
• E)informational.

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Definitions:

Capital Resources

Assets such as machinery, tools, and buildings that are used in the production of other goods and services.

Resource Availability

The extent to which inputs required for production, such as raw materials, labor, and capital, are readily obtainable in the economy or market.

Technological Capabilities

The skills, knowledge, tools, and processes available to an individual, organization, or society that enable technological developments or innovations.