All of the Following Are Factors Used to Select a Particular

question 177

Multiple Choice

All of the following are factors used to select a particular medium for an advertisement except

• A)available budget.
• B)campaign objectives.
• C)the costs of alternative media.
• D)the message content.
• E)the type of product.

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Definitions:

Emotion

A complex psychological state involving an individual's physiological response, subjective experience, and behavioral expression in response to stimuli.

Facial Feedback Hypothesis

Theory of emotion that assumes that facial expressions provide feedback to the brain concerning the emotion being expressed, which in turn causes and intensifies the emotion.

Paralyzed Face

A condition, often resulting from Bell's palsy or stroke, where muscles of one side of the face become weak or unable to move.

Emotional Response

A psychological reaction to a stimulus, resulting in feelings such as happiness, sadness, anger, or fear.