The Average Number of Times a Person in the Target

question 64

Multiple Choice

The average number of times a person in the target audience is exposed to an advertisement is referred to as

• A)the exposure rate.
• B)GRPs.
• C)frequency.
• D)the hit rate.
• E)CPM.

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Definitions:

Jensen's Measure

A metric used to evaluate the performance of an investment portfolio, considering both the risk-adjusted return and the portfolio's expected return based on market risk.

Market Portfolio

A theoretical bundle of investments that represents a segment of the overall market, typically used in the Capital Asset Pricing Model.

Sharpe Measure

A risk-adjusted performance metric that evaluates the return of an investment compared to its risk, with a higher Sharpe ratio indicating better risk-adjusted returns.

Beta

A measure of the volatility, or systematic risk, of a security or a portfolio in comparison to the market as a whole, with a value greater than 1 indicating higher risk and a value less than 1 indicating lower risk.