If You Ordered a TV Commercial to Run on a Local

question 276

Multiple Choice

If you ordered a TV commercial to run on a local TV program that could reach 500,000 households for a cost of $1,000, what would your CPM be?

• A)$1.00
• B)$2.00
• C)$2.50
• D)$4.00
• E)$5.00

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Definitions:

Consensus

A general agreement among the members of a given group or community.

Early Studies

Refers to research or academic investigations that are conducted at the initial stages of understanding a phenomenon, often laying the groundwork for future, more detailed exploration.

Social Comparison Theory

A theory suggesting that individuals determine their own social and personal worth based on how they stack up against others.

Our Performance

refers to the execution or accomplishment of work, actions, or tasks by a person or a group, typically evaluated in the context of specific goals or standards.