For Marketers, the Primary Objective of a Sweepstakes Is to

question 349

Multiple Choice

For marketers, the primary objective of a sweepstakes is to

• A)generate store traffic.
• B)retaliate against competitors' actions.
• C)encourage present customers to buy more and minimize brand-switching behavior.
• D)build goodwill.
• E)encourage retailer support.

---

Definitions:

Organic Amnesia

A form of amnesia caused by brain injury or damage affecting memory, not linked to psychological factors.

Dissociative Fugue

A rare psychiatric disorder characterized by reversible amnesia for personal identity, including the memories, personality, and other identifying characteristics of individuality.

Psychoanalytic Theory

A set of theories originating from Sigmund Freud, which suggest that human behavior is profoundly influenced by unconscious motives.

Conversion Disorder

A mental condition where psychological stress is expressed through physical symptoms that have no medical basis.