The Purpose of a Reminder Advertisement Is to

question 31

Multiple Choice

The purpose of a reminder advertisement is to

• A)promote a specific brand's features and benefits.
• B)tell people what a product is, what it can do, and where it can be found.
• C)state the position of a company on an issue.
• D)reinforce previous knowledge of a product.
• E)promote the advantages of one product class over another.

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Definitions:

Unethical Message

A communication that violates moral principles, often misleading or harmful to the audience.

Insight

The ability to gain an accurate and deep intuitive understanding of a person or thing.

Research Efforts

The systematic investigation into and study of materials and sources to establish facts and reach new conclusions.

Ethical Information

Information that pertains to moral principles that govern a person's behavior or the conducting of an activity, especially as it applies to data management and privacy issues.