List Two Advantages and Two Disadvantages of Using Yellow Pages

question 120

Essay

List two advantages and two disadvantages of using yellow pages, the Internet, and billboards (outdoor) for advertising.

---

Definitions:

Scapegoat Theory

A social psychological concept that suggests individuals or groups are unfairly blamed for problems not of their making.

Mere Exposure Effect

A psychological phenomenon in which repeated exposure to a stimulus increases an individual's preference for that stimulus.

Ingroup Bias

Describes the tendency to favor members of one's own group over those from external groups.

Just-world Phenomenon

The cognitive bias to believe that the world is just and people get what they deserve, often used to rationalize injustice.