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If a Brand Manager Wants to Explain the Benefits of Using

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If a brand manager wants to explain the benefits of using a complex product to consumers, the best social network to use is


Definitions:

Drug Cravings

Intense desires or urges for the consumption of a specific drug, often experienced by individuals with substance use disorders.

Law Of Effect

A psychological principle stating that behaviors followed by positive outcomes are likely to be repeated, while those followed by negative outcomes are less likely to be repeated.

Operant Conditioning

A method of learning where a behavior's intensity is altered through the application of rewards or penalties.

Counterconditioning

A behavioral therapy technique that uses Pavlovian conditioning to replace bad or undesirable behaviors with more desirable ones.

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