The Beef Council Promotes a Series of Ads in Which

question 129

Multiple Choice

The Beef Council promotes a series of ads in which the tagline is "Beef-it's what's for dinner." The purpose of these ads is to encourage the audience to eat more beef. This type of ad is

• A)a reminder institutional ad.
• B)a pioneering institutional ad.
• C)a product institutional ad.
• D)a competitive institutional ad.
• E)an advocacy ad.

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Definitions:

Fixed Costs

Expenses that do not change with the level of output or sales within a certain range and period.

Break-Even Point

The point at which total revenues equal total costs, and the business makes neither profit nor loss.

Fixed Expenses

A repackaged definition of fixed costs emphasizing their nature as constant across different levels of output or sales.

Selling Price

The amount of money charged to the buyer for a product or service.