While Many Commercials That Use Humorous Appeals Gain the Attention

question 288

Multiple Choice

While many commercials that use humorous appeals gain the attention of the audience,

• A)their effectiveness may vary across cultures if used in a global campaign.
• B)they contain no information to help consumers.
• C)they do not appeal to either men or women.
• D)they usually have great longevity, maintaining the interest of the target audience for the duration of the campaign.
• E)they don't appeal to the Generation Y cohort.

---

Definitions:

Tit-For-Tat

A strategy in game theory where a participant replicates the opponent's previous action, as in a retaliatory or cooperative manner.

Repeated Game

A game-theory concept involving the same game played multiple times, where outcomes can be affected by previous games.

Cournot Model

An economic model used to describe an industry structure in which companies compete on the amount of output they will produce, which they decide upon independently and at the same time.

Dominant Strategy

A strategy in game theory that yields the best outcome for a player, regardless of the strategies chosen by other players.