Which Advertising Medium Uses Circulation to Describe Its Reach-The Number

question 135

Multiple Choice

Which advertising medium uses circulation to describe its reach-the number of different people or households exposed to an advertisement?

• A)radio
• B)billboards
• C)television
• D)newspapers
• E)Internet

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Definitions:

Scientific Reasoning

The process of using logical and empirical methods to formulate, test, and modify hypotheses and theories about the natural world.

Comparative Reasoning

Analyzing and drawing conclusions from the similarities and differences among various data points, cases, or situations.

Ideological Reasoning

Thinking or arguing based on a set of belief systems or ideologies, rather than empirical evidence.

Scientific Findings

Results or conclusions that emerge from systematic investigation in the sciences, often peer-reviewed and validated by the scientific community.