If a Brand Manager Wanted to Use LinkedIn to Promote

question 127

Multiple Choice

If a brand manager wanted to use LinkedIn to promote his or her brand, the best option would be

• A)through business-to-business image building and networking with industry-related groups.
• B)to monitor profiles for negative mentions of the brand.
• C)to create a profile for the brand.
• D)to try to accumulate online "followers" for the business.
• E)to buy ad space on the LinkedIn website.

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Definitions:

Supervisor's Actions

Behaviors and decisions taken by a supervisor or manager in the workplace, affecting the working conditions and employee morale.

Exclusive Representation

Legal authorization for a single labor union to represent all employees in a workplace or bargaining unit in negotiations with the employer, regardless of whether all employees are union members.

Wagner Act

U.S. legislation passed in 1935 that established the legal right for workers to join unions and engage in collective bargaining.

Multiple Unions

The presence of more than one labor union within a single workplace or industry, each representing different groups of workers.