Advertising Studies Indicate That with Repeated Exposure to Advertisements Consumers

question 22

Multiple Choice

Advertising studies indicate that with repeated exposure to advertisements consumers respond more favorably to

• A)line extensions.
• B)brand extensions.
• C)services.
• D)ideas.
• E)fad products.

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Definitions:

Trivializing

The act of making something seem less important or significant than it really is, often minimizing serious issues or reducing the perception of value.

Overly Informal

Describes a style of communication that may be too casual or familiar for the context or audience it is intended for.

Indirect Approach

A communication strategy that avoids direct statements or confrontation, opting for more subtle or suggestive means.

Request for Proposal (RFP)

A formal document that an organization posts to solicit proposals from potential vendors or service providers for a particular project or service.