Examlex
One of the most common measures in advertising is cost per thousand impressions (CPM) . The CPM is calculated as follows:
Deferred Tax Liability
A tax obligation that a company owes but does not have to pay until a future date, usually resulting from differences in accounting methods for tax and financial reporting purposes.
Asset Revaluation
The upward or downward adjustment of the book value of an asset to properly reflect its current market value.
Profits
The financial gain obtained when revenues generated from business activities exceed the expenses and costs associated with those activities.
Investor
An individual or entity that commits capital with the expectation of receiving financial returns, often through the purchase of stocks, bonds, or other investment vehicles.
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