A Publicity Tool That Is Heavily Relied on by Nonprofit

question 164

Multiple Choice

A publicity tool that is heavily relied on by nonprofit organizations, and which involves free space or time donated by the media, is referred to as a

• A) public service announcement.
• B) cooperative advertisement.
• C) cause-related publicity tool.
• D) news conference.
• E) news release.

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Definitions:

Sustainable Development

Meets the needs of the present without hurting future generations.

Earth Summit

A conference held to address global environmental problems and encourage sustainable development, notably the 1992 UN Conference on Environment and Development.

Pillars

Fundamental principles or structures that support or hold up a system, organization, or ideology.

Business Sustainability

refers to the strategies and practices a company employs to manage its environmental, social, and economic impacts while ensuring longevity and success.