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Suppose the following information: The cost of a full-page color ad in the U.S. national edition of The Wall Street Journal (newspaper) is $327,897 and its U.S. audience size is 1,566,027. The cost of a full-page color ad in the U.S. national edition of USA Today (newspaper) is $207,720 and its U.S. audience size is 1,711,696. The cost of a full-page color ad in the U.S. national edition of Bloomberg Businessweek (magazine) is $148,300 with an audience size of 900,000. The cost of a full-page color ad in the U.S. national edition of Sports Illustrated (magazine) is $396,600 and has an audience size of 3,000,000. The cost of a 30-second ad on the most recent Super Bowl telecast is $3,800,000 and has an audience size of 108,400,000. Using this information, which of the five media alternatives has the highest CPM?
Accounting Profit
The total revenue of a firm minus its explicit costs, reflecting the financial gain calculated using standard accounting principles.
Total Revenue
The entirety of income generated from sales activities, without deducting any expenses.
Corn Producer
An entity or individual involved in the cultivation and production of corn crops.
Economic Profit
The profit a firm makes after subtracting both its explicit (out-of-pocket) and implicit (opportunity) costs.
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