One of the Advantages Associated with Television as an Advertising

question 233

Multiple Choice

One of the advantages associated with television as an advertising medium is that it

• A)is a low-cost medium.
• B)has a short exposure time.
• C)can target specific audiences.
• D)has an unlimited amount of advertising time available.
• E)can be used to convey complex messages.

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Definitions:

Piagetian

Piagetian relates to the theories of cognitive development proposed by Swiss psychologist Jean Piaget, focusing on how children develop intellectual abilities.

Psychometric

Relates to the science of measuring mental capacities and processes.

Information-processing Abilities

Refers to the cognitive capacities to perceive, analyze, and manipulate information efficiently and effectively.

Innate Learning Mechanisms

The built-in capabilities of an organism to learn certain types of information or behavior without the need for extensive experience or training, often crucial for survival.