The Purpose of Competitive Institutional Advertisements Is to

question 237

Multiple Choice

The purpose of competitive institutional advertisements is to

• A) promote a specific brand's features and benefits.
• B) tell people what a company is, what it can do, and where it is located.
• C) state the position of a company on an issue.
• D) reinforce previous knowledge of a product.
• E) promote the advantages of one product class over another.

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Definitions:

Golden Rule

An ethical principle that suggests treating others as one would like to be treated oneself.

Ethical Problems

Issues or situations that involve conflicts between moral imperatives, requiring individuals to make a moral judgment.

Unethical Business Practices

Business actions that are illegal, immoral, or just outside the bounds of what is considered acceptable behavior in the business realm.

Innocent People

Individuals who are not guilty of a crime or any wrongdoing for which they might be accused.