One Advantage of Using the Yellow Pages as an Advertising

question 261

Multiple Choice

One advantage of using the yellow pages as an advertising medium is

• A)their short life span.
• B)they are used more than 150 billion times annually.
• C)the print pages are quicker and easier to use than the Internet.
• D)they are more mobile than other information sources.
• E)they are available 24 hours a day 365 days per year.

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Definitions:

Social Security

A government program that provides financial assistance to people with an inadequate or no income, especially the elderly and disabled.

Payroll Taxes

Levies placed on either employers or employees, typically based on a proportion of the wages that staff receive from their employers.

Temperance

Moderation or self-restraint, especially in eating and drinking.

Prohibition

The period during which the manufacture, sale, and transportation of alcoholic beverages were banned in the United States through the 18th Amendment to the Constitution (1920-1933).