One Disadvantage of Using the Yellow Pages as an Advertising

question 378

Multiple Choice

One disadvantage of using the yellow pages as an advertising medium is

• A)there is no similar competition.
• B)they are facing increasing public concern about the environmental impact of their paper-based print versions.
• C)the ads are perishable.
• D)few households with telephones have them.
• E)they have high delivery costs.

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Definitions:

Schedule of Accounts Payable

A detailed list that tracks the amounts owed by a company to its suppliers or creditors.

Customer Accounts

Accounts maintained by a vendor detailing individual transactions with customers over a period, showing credits, debits, and balances.

Controlling Account

A general ledger account that summarizes and controls the balance of all subsidiary accounts related to it, typically used for accounts receivable and accounts payable.

Subsidiary Ledger

A detailed ledger containing individual accounts that support figures on the general ledger, often used for accounts receivable, accounts payable, etc.