Examlex
TransWave International is a small company that has developed a system that uses the Internet and patented electronic sensors as an early-warning device for pipeline leaks. Pipeline safety is becoming a big issue in the United States as more natural gas lines are being laid near population centers. The timing is right for this company to be extremely successful, but it must use __________ advertising so oil companies will know of its product's existence.
Marketing Channel
A pathway through which goods and services flow from producers to consumers, involving intermediaries such as wholesalers and retailers.
Profits
The financial gain achieved when the revenues from business activities exceed the expenses, costs, and taxes needed to sustain the operation.
Coercive Power
Threatening or punishing the other channel member for not undertaking certain tasks. Delaying payment for late delivery would be an example.
Withheld Payment
Refers to the act of delaying or not making a payment that is due for goods, services, or other financial obligations.
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