An Advertising Agency That Assists Clients by Both Developing and Placing

question 20

Multiple Choice

An advertising agency that assists clients by both developing and placing advertisements may receive payment according to an incentive plan based on performance. These plans typically pay for agency costs and a 5 to 10 percent profit, plus bonuses if specific goals are met. This type of agency is referred to as

• A)a full-service agency.
• B)an in-house agency.
• C)a modified-service agency.
• D)a promotional firm.
• E)a limited-service agency.

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Definitions:

Related Table

In databases, a table that is connected to another table through a common field, enabling relational data management.

Referential Integrity

A concept in relational databases ensuring that relationships between tables remain consistent, typically enforced through the use of foreign keys.

Subdatasheet

A feature in databases that allows a user to view and edit related data from another table or query embedded within the main table.

Field's Properties

Attributes or settings that define characteristics of a database field, such as type, size, and default value.