Tests Conducted After an Advertisement Has Been Shown to the Target

question 186

Multiple Choice

Tests conducted after an advertisement has been shown to the target audience to determine whether an ad accomplished its intended purpose are referred to as

• A) jury testing.
• B) tracking tests.
• C) exposure testing.
• D) posttesting.
• E) pretesting.

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Definitions:

Capacity Planning

The process of determining the production capacity needed by an organization to meet changing demands for its products.

Materials Planning

The systematic determination of required materials and components, including quantity and timing to support production.

Core Function

The primary and essential activities that a business or system is designed to perform.