Which of the Following Statements About Sales Tests Is Most

question 287

Multiple Choice

Which of the following statements about sales tests is most accurate?

• A)In sales tests,additional product information,product samples,or premiums are offered to an ad's readers or viewers,and ads generating the cost inquiries are presumed to be the most effective.
• B)In sales tests,a question such as,"What ads do you remember seeing yesterday?" is asked of respondents without any other prompting to determine whether they saw or heard advertising messages.
• C)Sales tests involve studies such as controlled experiments and consumer purchase tests to measure retail sales.
• D)In a sales test,respondents are asked questions to measure changes in their attitudes after an advertising campaign,such as whether they had a more favorable attitude toward the product advertised.
• E)In a sales test,respondents are first shown an ad and then asked whether their previous exposure to it was through reading,viewing,or listening.

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Definitions:

GDP

Gross Domestic Product, the total market value of all final goods and services produced within a country in a given period, a measure of economic performance.

Economic Well-being

The level of prosperity and quality of life in an economy, measured by factors such as income, employment, and access to goods and services.

GDP

Gross Domestic Product, the total market value of all final goods and services produced within a country in a specific time period, serving as a broad measure of economic activity.

Economy's Production

The total value of all goods and services produced within an economy over a specific time period.