Which of the Following Statements About Sales Tests Is Most

question 287

Multiple Choice

Which of the following statements about sales tests is most accurate?

• A)In sales tests,additional product information,product samples,or premiums are offered to an ad's readers or viewers,and ads generating the cost inquiries are presumed to be the most effective.
• B)In sales tests,a question such as,"What ads do you remember seeing yesterday?" is asked of respondents without any other prompting to determine whether they saw or heard advertising messages.
• C)Sales tests involve studies such as controlled experiments and consumer purchase tests to measure retail sales.
• D)In a sales test,respondents are asked questions to measure changes in their attitudes after an advertising campaign,such as whether they had a more favorable attitude toward the product advertised.
• E)In a sales test,respondents are first shown an ad and then asked whether their previous exposure to it was through reading,viewing,or listening.

---

Definitions:

Apothecary Equivalent

A term related to the apothecary system, referring to the traditional system of weights and measures used by pharmacists to compound and dispense medication.

Milliliters

A metric unit of volume equal to one thousandth of a liter, commonly used in liquid medication dosing.

Furosemide

A medication used to treat fluid build-up and swelling caused by congestive heart failure, liver disease, or kidney disease.

Edema

Swelling caused by excess fluid trapped in the body's tissues, commonly affecting the legs and ankles.